Savvy CMOs and CIOs are investing in creating big data repositories to get at marketing data. Data lakes are the latest trend in bringing all that data together for faster and easier analysis and a 360-degree view. But as companies begin to store more and more data in the cloud, connectivity gets challenging.
See how ISVs are accelerating big data technology adoption with a single interface to numerous marketing cloud data sources such as Salesforce, Marketo, Eloqua, Oracle Service Cloud, Google Analytics and Adobe Omniture.
Watch this webinar to find out:
- How a marketing data lake works
- Industry trends around accessing marketing data in SaaS applications
- How to ingest data with Apache Sqoop and Apache Falcon directly from SaaS applications
- How big data vendors can tie into SaaS connectivity.