Forrester: The Best And Worst Of Mobile User Experience

Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those willing to make the investment are well-advised to understand what sets the best mobile user experiences apart.

This report explores those attributes that are fundamental to the best smartphone app user experiences and elucidates where the worst go wrong. Further, this report reveals key tactics customer experience professionals can use to turn their web-focused businesses into mobile-excelling organizations.

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