Learn how you can get your share of a market where buyers are aggressively looking for solutions to their business challenges via web, mobile and social media. In these five short videos, Progress digital marketing guru Tom Berger demystifies the digital world and teaches you how to put it to work for your business.
Search Engine Optimization: SEO isn’t the exclusive domain of web developers. To engage your customers in the digital buying cycle, you need to be found. In this segment, Tom deciphers SEO and explains how to put it to work for you.
Social: The social media landscape is dynamic but one constant is that it’s always about conversations with individuals, not a megaphone in front of a crowd. Learn how to explore the social world and identify the best channels to help your business hit its goals.
Content: It’s not a buzzword–content is valuable, relevant material that helps convert your audience into paying customers. But content can’t be about you—it has to be about them. Tom explains why you need to tap into your customers’ goals and pain points and guides you to free resources to help kick-start your content strategy.
Email: An email database is a gold mine—when you use it the right way. Tom reveals how your high-value content needs to align with your email strategy, the two key questions you need to ask before you hit “send” and the steps to take to make your email campaigns relevant and engaging.
Your Website: The nucleus of your digital presence is your company website and you don’t get a second chance to make a good first impression. Get the real scoop on the elements of a successful “sticky” website.
Measurement: You can’t judge the success of your efforts without proper measurement, which starts with defining your objectives. In this segment, Tom walks us through the three focus areas where measurement defines success.