Marketing and sales data is increasingly stored in the cloud. In fact,
according to the Gartner report “Market Trends: Future Look at SaaS in
the Application Markets,” the SaaS market will double by 2019. But how
do organizations access all that SaaS data across the business with
manual extracts and web services APIs over SOAP/REST?
Small and large companies alike are turning to modern customer data warehouses and trusted industry standards for
connectivity to build that central repository across disparate data
sources such as Salesforce, Marketo, Eloqua, Hubspot and Google
Analytics. Insights that used to be gleaned in hours from far less data,
now are expected to be realized in seconds..
During this webinar, you'll learn:
- Industry trends around modern data warehouses and unlocking customer data in SaaS apps
- Common challenges like security and data access
- How global financial services firm Chatham Financial implemented a productive, secure and flexible data warehouse.